Adobe has shot through the roof, gaining 279% over the last 5 years. The stock has benefited primarily from the ongoing shift of marketing/media to the internet, as well as Adobe's product shift towards the cloud. As people's eyeballs move towards our screens, advertising and content creation is increasingly following it. In turn, people are increasingly demanding more tools to create, distribute, and analyze/optimize content. Adobe's suite of products are perfectly positioned to address these issues.