Etsy: Management Finally Raises Fees; Multiple Levers Remain for Higher Growth

On June 14, Etsy announced a seller transaction fee increase from 3.5% to 5.0% (which is also now inclusive of shipping costs). This was long thought to be one of the major revenue levers that management had to pull, and they will be doing so from a position of strength as gross merchandise sales (GMS) growth has now accelerated over the last four consecutive quarters. The stock is now up over 25%, but investors remain bullish on the company's future. The key topics that investors are talking about are:

- The other major areas of opportunity for Etsy, including more marketing, better discoverability, improved conversion rates, and more seller tools

- Possible seller backlash and competitive threats

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