I’ve always believed that large, radical change can happen when you get the perfect set of incentives in place.

Uber is a great example of extreme change happening quickly. I remember hearing about the app back in 2012-2013 from a coworker. Shortly thereafter, it seemed that everyone was calling an Uber to get somewhere quickly. It fundamentally changed the way we get around, especially for those in urban areas.

While still in the early innings, the rise of electric scooters feels similar. There’s three things that I’m fascinated by.